Privacy Policy for Urban Assets 360

Last modified: October 13, 2025

To register a privacy complaint or exercise your rights, contact us at info@urbanassets360.com.

Welcome to Urban Assets 360

Thank you for visiting Urban Assets 360, your trusted source for authentic pre-owned and new luxury watches. We’re thrilled to have you in our community! Urban Assets 360 (“Company,” “we,” “us,” or “our”) is a Michigan-based corporation committed to protecting your privacy and ensuring transparency about how we handle your information. This Privacy Policy (“Policy”) explains how we collect, use, store, and share information when you visit our website www.urbanassets360.com, use our mobile application, or interact with us in person or online (collectively, our “Website”). We operate under U.S. federal law, Michigan state law, and other applicable regulations, including the California Consumer Privacy Act (CCPA) for California residents and GDPR for EU/EEA residents.

Please take a moment to review this Policy carefully. By accessing or using our Website, you agree to its terms. If you have any questions, reach out to us at info@urbanassets360.com.

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under 16 may provide personal information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website, register, make purchases, or use interactive features. If we learn we have collected information from a child under 16 without parental consent, we will delete it promptly. If you believe we have such information, contact us at info@urbanassets360.com.

Information We Collect About You
and How We Collect It

We collect information to provide you with the best experience possible, including:

  • Personal Information: Identifiers like full name, postal address, email address, phone number, birthdate, driver’s license, or other contact details.
  • Non-Identifying Information: Data like usernames, passwords, or preferences that don’t directly identify you.
  • Usage and Device Information: Internet connection details, IP addresses, and browsing behavior.

We collect this information:

  • Directly from You: When you fill out forms, make purchases, contact us, or engage with our Website.
  • Automatically: Through technologies like cookies as you navigate the Website.
  • From Third Parties: Such as business partners or data providers.

Information You Provide to Us

We may collect:

  • Information from forms, account registration, purchases, or service requests.
  • Correspondence records (e.g., emails, texts).
  • Survey or feedback responses.
  • Transaction details, including financial information for orders.
  • Search queries on the Website.
  • Background check information to prevent fraud.
  • User Contributions (e.g., reviews, comments) posted on public areas of the Website, which you share at your own risk as we cannot control third-party actions.

Information Collected Automatically

As you use our Website, we may collect certain information automatically to improve your experience and our services. This includes:

  • Usage Details: Pages visited, time spent, search queries, and traffic data.
  • Device Information: IP address, browser type, operating system, and device details.
  • Behavioral Tracking: Your online activities over time and across third-party sites to personalize ads and analyze trends.

We use technologies like:

  • Cookies: Small files stored on your device to remember preferences or track usage. You can disable cookies in your browser settings, but this may affect Website functionality.
  • Web Beacons: Tiny files in emails or pages to track opens or visits.
  • Flash Cookies: Used for specific features; manage them via Adobe’s settings.

To opt out of tracking, adjust your browser settings (e.g., enable “Do Not Track” or GPC) or visit Digital Advertising Alliance. Note that opting out may limit some Website features.

Information Processed by AI Services

We may share limited personal data (e.g., name, email, cart contents) with AI-powered providers (e.g., Woven.ai) solely to create personalized email content. These providers do not store data beyond processing and are bound by strict confidentiality.

Third-Party Use of Cookies and Tracking

Third parties (e.g., advertisers) may use cookies or web beacons to collect data for targeted ads. We do not control these practices; contact providers directly for details. Opt out via the Digital Advertising Alliance or GPC.

Purpose for Our Collection of Information

We collect information to:

  • Present and improve our Website and services.
  • Provide requested products or services.
  • Fulfill contracts, including billing and collections.
  • Send account or service updates.
  • Enable interactive features.
  • Deliver personalized ads or communications (with your consent).
  • Comply with legal obligations or prevent fraud.

Recipients/Third Parties to Whom We Disclose Your Information

We may share aggregated, non-identifying data without restriction. Personal information may be shared with:

  • Subsidiaries, affiliates, or service providers (e.g., payment processors, shipping companies) under confidentiality agreements.
  • Parties in mergers, acquisitions, or business sales.
  • Third parties for marketing (unless you opt out).
  • Law enforcement or regulators to comply with legal obligations or protect rights.

Data Security

We take your privacy seriously and use industry-standard administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. For example, we encrypt sensitive data like payment information during transmission. Under Michigan law, if a data breach involving unencrypted personal information occurs, we will notify affected Michigan residents promptly as required by the Michigan Identity Theft Protection Act. However, no online system is 100% secure, so we encourage you to protect your account credentials and contact us immediately at info@urbanassets360.com if you suspect any security issues.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, or resolve disputes, unless a longer retention period is required or permitted by law. For example, transaction data may be kept for accounting purposes as required by law. If you request deletion, we’ll remove your data within 45 days, subject to CCPA exceptions. Contact info@urbanassets360.com for details on retention periods.

Your Data Rights

We respect your privacy rights under applicable laws. If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), effective January 1, 2023:

  • Right to Know: Request what personal information we collect, use, share, or sell about you, including categories, sources, purposes, and third parties involved. You can make this request twice per year, free of charge.
  • Right to Delete: Request deletion of your personal information, subject to exceptions (e.g., legal obligations or transaction completion).
  • Right to Opt-Out of Sale or Sharing: Request that we stop selling or sharing your personal information for cross-context behavioral advertising. You can use a global privacy control (GPC) signal or email us.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Limit: Direct us to limit the use of sensitive personal information (e.g., social security number, precise geolocation) to only what’s necessary for requested services.
  • Right to Non-Discrimination: We won’t discriminate against you for exercising these rights.

To exercise CCPA rights, contact us at info@urbanassets360.com. We’ll respond within 45 days (extendable to 90 days with notice). We may need to verify your identity to process requests.

For all users, including Michigan residents, we provide options to manage your data (see Choices About How We Use and Disclose Your Information). For EU/EEA residents, we process data based on legitimate interests, consent, or contract necessity, with data transfers outside the EEA protected by standard contractual clauses. Contact us for details.

For more on CCPA, visit https://oag.ca.gov/privacy/ccpa.

Choices About How We Use and
Disclose Your Information

You can control your information by:

International Users

If you access our Website from outside the U.S., your data may be transferred to and processed in the U.S., where privacy laws differ. By using the Website, you consent to this transfer.

Changes to Our Privacy Policy

We may update this Policy, with changes posted here and the “Last modified” date updated. If we have your email, we’ll notify you of material changes. Continued use of the Website after changes constitutes acceptance.

Contact Information

For questions, complaints, or to exercise your rights, email us at info@urbanassets360.com.